Diana Carmichael established AMC Strategies in 2001 at the request of school of medicine deans and department chairs across the U.S. seeking experience-based, strategic planning professional services developed specifically for academic medical centers. With over 30 years of experience in the field, she and her team of consultants have earned a national reputation for developing solid strategic planning solutions for AMC Strategies’ clients. Chief executive officers, chancellors, executive vice chancellors, provosts, deans, chairs and other institutional leaders and decision-makers have sought AMC Strategies’ expertise and have benefited from our unique strategic planning approach on a broad array of projects. These projects range from large-scale academic health center-wide strategic planning, to school-wide, departmental and institute strategic planning, to clinical service line planning.

All of AMC Strategies senior consultants have extensive experience in strategic planning as well as in-house experience in an academic medical center leading strategy, business development, facilities planning and/or finance. This is what sets AMC Strategies apart from other consulting firms and provides unparalleled expertise to clients. In addition, AMC Strategies is very selective about the engagements it accepts. Given its boutique approach, AMC Strategies elects to work with no more than six to seven active clients at one time, allowing each member of the AMC Strategies team to fully apply their expertise to the engagements at hand. This also provides our clients with an extensive array of comparative engagements and outcomes from AMC Strategies’ base of clients and engagements. With a lean, expert team fully focused on our clients, AMC Strategies has built a reputation of being a “go to” firm for academic medical centers and related schools and academic entities seeking strategic planning consultants who fully understand the complexities of an academic enterprise.



Diana is the founder and President of AMC Strategies, built upon 30 years of strategic planning experience. Prior to establishing AMC Strategies in 2001, Diana internally led strategic planning for Cedars-Sinai Health System in Los Angeles, and served as the Executive Director and founder of the Joint Office of Strategic Planning, a unique “joint” planning office between Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis, that oversaw collaborative strategic planning initiatives across the hospital and school of medicine. Diana also served as the first-ever Assistant Dean for Strategic Planning at Washington University School of Medicine. Before focusing on academic medical center strategic planning, Ms. Carmichael was a management consultant with the national healthcare strategy practice of PriceWaterhouse (now PricewaterhouseCoopers) followed by the healthcare strategy practice of Ernst & Young. She received her Bachelor of Science in Kinesiology from the University of California, Los Angeles, and her Master of Hospital and Health Care Administration from the School of Public Health at the University of Minnesota in Minneapolis. Diana is a Past National Chair of the Group on Institutional Planning of the Association of American Medical Colleges (AAMC) and past President of the St. Louis Society for Healthcare Planning and Marketing. Diana continues to be a national presenter on strategic planning in the academic setting at many AAMC meetings. Diana is the recipient of the prestigious “Distinguished Services Award” from the AAMC’s Group on Institutional Planning for “outstanding service and commitment to the mission of the GIP and to the advancement of the practice of planning in academic medicine.” She has been a keynote speaker on strategic planning for the Association of American Cancer Institutes/Cancer Center Administrators Forum and has served as an invited lecturer on strategic planning in the academic setting for the Stanford University Physician/Faculty Leadership Development Program.



Becky has been instrumental to AMC Strategies in her leadership role as Vice President the last several years, while also serving as an AMC Strategies consultant for the past eighteen years, working on every major engagement across a broad client spectrum.  In her new role as Senior Advisor, Becky continues to apply her significant experience in complex project management, strategic planning, financial analyses, and retreat facilitation.  Becky brings a unique combination of experience in health care finance and health services research.  As the Director of Health Economics and Outcomes Research at Zynx Health, she provided evidence-based medicine consultation to the pharmaceutical industry.  While at the UCLA Center for Health Policy Research she managed population-based studies on access to health services as well as working on the California Hospital Outcomes Project.  As the Director of Finance for Daniel Freeman Hospitals, she was responsible for reimbursement, budgeting, financial and market analysis.  In addition to holding these positions, Becky has provided independent consultation in financial and statistical analysis, program design and evaluation, policy analysis and grant writing for clients including UCLA Center for the Health of Children and Families, Cedars-Sinai Primary Care Pediatrics, RAND, Los Angeles County Department of Health Services, Tenet Corporation, Charles Drew University and the Healthcare Association of Southern California.  Rebecka received her MPH from the University of California, Los Angeles and has a degree in economics from the University of California, Berkeley.



Laura was recently promoted to Vice President to reflect her senior leadership role in AMC Strategies, her extensive strategic planning experience, outstanding ability to manage complex engagements, and her commitment and service as an invaluable, respected consulting resource to all AMC Strategies clients. Laura brings 30 years of experience in academic health care strategic planning and facilities master planning to the AMC Strategies team.  As Senior Vice President and Assistant Dean for Strategic Planning at the University of Cincinnati Medical Center, she led the strategic planning activities that resulted in doubling of research funding, creation of satellite campus, mergers and acquisitions, and the establishment of a new health professional college and programs.  She has managed medical center and university economic impact studies and developed and implemented a 10-year facility master plan leading to the construction and occupancy of three new research buildings and the renovation of over 1 million square feet of medical center space.  She has extensive management and technical experience in research, education and clinical space allocation and utilization. As senior vice president she was also responsible for the public relations, government relations and crisis protocol for the medical center. She has the ability to work effectively with a diverse group of people at all organizational levels.  Laura served as a member of the National Academies’ Committee on Assessing the Capital Needs of the National Institutes of Health, charged with identifying mission critical facilities, completeness of proposed capital projects, and identifying approaches for developing a twenty-year comprehensive capital strategy.   She is a past Program Chair of the Group on Institutional Planning of the AAMC and received her MPH from the University of Michigan. The University of Cincinnati CARE/Crawley Building was awarded the Chicago Athenaeum Museum of Architecture and Design American Awards 2009 which was overseen by Laura.  Laura joined AMC Strategies in 2010.



Susanne began her management consulting career with Booz, Allen & Hamilton’s Information Technology Practice, working with clients in diverse industries to optimize information flow in support of existing and emergent business units and directions.  Over the past eight years, Susanne has worked in the healthcare industry and with academic medical centers.  Before joining AMC Strategies in 2018, she was an in-house Project Manager within UCLA’s General Internal Medicine and Health Services Research Division, working with faculty from the five University of California Medical Centers and Cedars-Sinai as well as healthcare industry stakeholders on various grant-funded research projects.  While at UCLA, Susanne coordinated submission and evaluation of physician proposals for improving quality, access, and delivery across the UC Medical Centers.  Susanne was also responsible for requirements analysis through implementation of the wellness coach and member support center for a UnitedHealth Group Ventures-funded wellness startup.  Susanne received her MBA in Finance from the George Washington University and her BS in Information Systems Management from the University of Maryland.



Grant joined AMC Strategies full-time in 2021 after serving as the firm’s strategic planning intern during his undergraduate years. As staff consultant, Grant provides analytical and project support for all strategic planning engagements with AMC Strategies clients. Grant graduated from Indiana University Bloomington with a BA and brings his passion, creativity, technical and business analytical experiences to the team.



Kendall began her working relationship with Ms. Carmichael at Cedars-Sinai Health System, and she brings a variety of assets to AMC Strategies.  At Cedars-Sinai she was responsible for the design and branding of all deliverables of the Strategic Planning Office, as well as for presentations given by the CEO and Board of Directors.  Prior to that, Kendall worked with the Vice President of Education at the Milken Family Foundation where she was responsible for research project coordination and data analysis, as well as proofing and editing in-house publications, skills she also brings to AMC Strategies.