AMC Strategies - Strategic Consultants to Academic Medical Centers "If I had eight hours to chop down a tree, I'd spend six sharpening my ax."

- Abraham Lincoln

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Who We Are

Diana Carmichael is the founder and principal of AMC Strategies. With over 24 years of experience in the field, she has earned a national reputation for developing solid strategic planning solutions for her clients. Chief Executive Officers, Executive Vice Chancellors, Provosts, Deans, and other institutional leaders and decision-makers have sought her expertise and have benefited from her unique strategic planning approach on a broad array of projects. These projects range from large-scale academic health center-wide strategic planning, to school-wide, departmental and institute strategic planning, to clinical service line planning. Ms. Carmichael has surrounded herself with a dedicated team of professionals, each of whom bring to the table their specific expertise and experience in the fields of strategic planning, health services research, finance and space planning. The AMC strategies team works collaboratively with clients from their home base in Southern California, skillfully applying strategic planning and problem-solving approaches that will succeed within the complexities and organizational intricacies of the contemporary academic setting.

The AMC Strategies Team

Diana Carmichael, Principal and Founder
In this consulting capacity, Diana provides expertise in the areas of strategic and business planning for academic clients, including academic health sciences campuses, schools of medicine, and other academic departments. Prior to establishing AMC Strategies, Diana internally led strategic planning for Cedars-Sinai Health System in Los Angeles, and served as the Executive Director and founder of the Joint Office of Strategic Planning, a unique "joint" planning office between Barnes-Jewish Hospital and Washington University School of Medicine in St. Louis that oversaw collaborative strategic planning initiatives across the hospital and school of medicine. Diana also served as the first-ever Assistant Dean for Strategic Planning at Washington University School of Medicine. Before focusing on academic medical center strategic planning, Ms. Carmichael was a management consultant with the national healthcare strategy practice of PriceWaterhouse (now PricewaterhouseCoopers) followed by the healthcare strategy practice of Ernst & Young. She received her BS in Kinesiology from UCLA and her Masters in Hospital and Health Care Administration from the University of Minnesota in Minneapolis. Diana is a Past National Chair of the Group on Institutional Planning of the Association of American Medical Colleges (AAMC) and past President of the St. Louis Society for Healthcare Planning and Marketing. In 2007, Diana received the prestigious Distinguished Services Award, from the AAMC's Group on Institutional Planning for "outstanding service and commitment to the mission of the GIP and to the advancement of the practice of planning in academic medicine." She often serves as an invited speaker for national strategic planning workshops offered by the AAMC. She has been a keynote speaker on strategic planning for the Association of American Cancer Institutes/Cancer Center Administrators Forum, and has served as an invited lecturer on strategic planning in the academic setting for the Stanford University Physician/Faculty Leadership Development Program.

Rebecka Levan, Senior Manager
Becky has been with AMC Strategies since 2003, working on every major engagement across a broad client spectrum. She has significant experience in complex project management, strategic planning and financial analyses, and retreat facilitation. Ms. Levan brings a unique combination of experience in health care finance and health services research. As the Director of Health Economics and Outcomes Research at Zynx Health, she provided evidence-based medicine consultation to the pharmaceutical industry. While at the UCLA Center for Health Policy Research she managed population-based studies on access to health services as well as working on the California Hospital Outcomes Project. As the Director of Finance for Daniel Freeman Hospitals, she was responsible for reimbursement, budgeting, financial and market analysis. In addition to holding these positions, Becky has provided independent consultation in financial and statistical analysis, program design and evaluation, policy analysis, and grant writing for clients including UCLA Center for the Health of Children and Families, Cedars-Sinai Primary Care Pediatrics, RAND, Los Angeles County Department of Health Services, Tenet Corporation, Charles Drew University, and the Healthcare Association of Southern California. Rebecka received her MPH from the University of California, Los Angeles and has a degree in economics from the University of California, Berkeley.

Laura Fidler, Senior Manager
Laura Fidler brings 24 years of experience in academic health care strategic planning and facilities master planning to the AMC Strategies team. As Senior Vice President and Assistant Dean for Strategic Planning at the University of Cincinnati Medical Center, she lead the strategic planning activities that resulted in doubling of research funding, creation of satellite campus, mergers and acquisitions, and the establishment of a new health professional college and programs. She has managed medical center and university economic impact studies, and developed and implemented a 10-year facility master plan leading to the construction and occupancy of three new research buildings and the renovation of over 1 million square feet of medical center space. She has extensive management and technical experience in research, education and clinical space allocation and utilization. As senior vice president she was also responsible for the public relations, government relations and crisis protocol for the medical center. She has the ability to work effectively with a diverse group of people at all organizational levels. Laura is a past Program Chair of the Group on Institutional Planning of the AAMC and received her MPH from the University of Michigan. The University of Cincinnati CARE/Crawley Building was awarded the Chicago Athenaeum Museum of Architecture and Design American Awards 2009 which was overseen by Laura. Laura joined AMC Strategies in 2010.

Andrea Helft, Manager
Before joining AMC Strategies in 2013, Andrea Helft honed her exceptional, customer-focused consulting skills at other top consultancies including Booz, Allen & Hamilton, The Lewin Group and Hammes Company. In-house positions in strategic planning and operations, which include Stanford Hospital and Clinics and Kaiser Permanente, provided Andrea with invaluable experience working "in the trenches" with leading healthcare executives. Andrea's expertise ranges from strategic planning and business analysis, program and business model development, marketing and project management. Andrea received her MA in healthcare policy from the Johns Hopkins University and her MBA from the Marshall School of Business at the University of Southern California. She holds a BA (magna cum laude) in Political Science and Environmental Science from the University of Colorado at Boulder.

Kendall Bassford, Staff Associate/Analyst
Kendall Bassford began her working relationship with Ms. Carmichael at Cedars-Sinai Health System, and brings a variety of assets to AMC Strategies, including data analysis, survey facilitation, map-making and PowerPoint design. At Cedars-Sinai she was responsible for the design and branding of all deliverables of the Strategic Planning Office, as well as presentations given by the CEO and Board of Directors. Prior to Cedars-Sinai, Ms. Bassford worked with the Vice President of Education at the Milken Family Foundation where she was responsible for research project coordination and corresponding with governors and teachers across the country. She was also responsible for proofing and editing in-house publications, skills she brings to AMC Strategies. Kendall has been with AMC Strategies since 2002.


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AMC Strategies, LLC  |  Los Angeles, CA  |  Tel: (818) 907-1150  |  Fax: (818) 907-6261  |